Home Builder Certification Course for Mortgage Professionals

BIO-

Shirleen Von Hoffmann is well known as a Builder and Sales Expert and there’s no one quite like her in the Nation. If you have seen the cartoon of the Tasmanian Devil spinning at rampant speeds; that’s what you find when you work with Shirleen. She’s always moving a 100 miles per hour, juggling a ton of projects to keep up with all of the things she does. Typical high performer, Type A, High D. But just ask her and she will tell you she loves working and loves life! Everyone she works with feels and enjoys her passion! There is nothing about Sales, Builders, New Homes and Finance she doesn’t know and she’ll tell you her favorite thing is talking to and helping Builders and Sales People. She doesn’t work because she needs to; she works because she loves it! After a 35 year career as a Top Producing Sales Person, she enjoys sharing her Top Producer wisdom and proven methods in Builder Sales and Finance expertise and uses it to Coach Real Estate Sales and Mortgage Professionals. (There’s that Tasmanian Devil again!) She Mentors her students in her, Builder Certification Programs, teaching them the "how to's" of Builder business and how to do it right! She’s fondly and Nationally recognized as the “The Queen of Sales” due to her extensive knowledge on real estate Sales, Marketing and Lending.

In her 36 year real estate sales career Shirleen has only focused on New Homes and Builders. She has created her customized Certification Courses and Coaches them through her company, Home Builders Edge School. She is a Certified Sales Coach, California Broker and holds her Masters in Residential Marketing MIRM, CSP Certified Sales Professional and CMP Certified Markeing Professional from NAHB the National Association of Home Builders. She is a four time published Author and also writes sales articles for NAHB IDEAS Magazine, NCMC’s National Sales and Marketing Channel, Mortgage Executive Magazine, National Mortgage Professional Magazine, Builder Magazine and many other builder industry trade magazines. Shirleen is a regular speaker on Sales and Marketing trends and topics at the prestigious International Builders Show in Las Vegas and Florida and at various Builder Industry Meetings throughout the United States.

She is tenacious, to the point and speaks in a sales language that sales people understand. Her latest book, Secrets of Top Producers, Shirleen teaches techniques to become Top Producing Sales Professional with her no nonsense, straight forward sales secrets.

My Passion-

“My passion and focus is working with individuals, to make them better. My students are taught to do the extra steps necessary to be the very best! Working with Builders is big exposure and can either blow up your business or your brand depending on how you handle it. This means a lot of time spent on creative marketing, planned growth, efficient processes, execution and giving an amazing sales experience for the Buyer meanwhile always taking care of the Builder. Because being a Sales Coach and Leader is my passion, I get personally involved with every Builder, Mortgage Loan Officer, Manager and Sales Consultant t that I work with; I roll up my sleeves and work with teams or individuals to make them the best they can be. It doesn’t matter how long it takes, as long as when I leave; they are the better than when I came!”

“My passion for what I do comes through as better sales performance for you!”

Shirleen is a four time published Author and also writes sales articles for NAHB IDEAS Magazine, NCMC’s National Sales and Marketing Channel, Mortgage Executive Magazine, National Mortgage Professional Magazine, Builder Magazine and many other builder industry trade magazines. Shirleen is a regular speaker on Sales and Marketing trends and topics at the prestigious International Builders Show in Las Vegas and Florida and at various Builder Industry Meetings throughout the United States.